(Yep - it's a hard pill to swallow so grab a glass of water if you need to…)
Imagine sitting at your desk just "smiling and dialing" hoping someone will say "yes" to you.
It's like child desperate for the approval of anyone who will give it to them.
You’re probably a decent sales person…right?
BUT - you're still not talking to enough people... or even worse... you're talking to a truck load of BAD people who will never work with you no matter how good you are. :(
Which means...
Even if you’re good at talking to people and closing deals, you're spending the majority of your time just trying to get in front of someone to sell or work with.
And that's a BIG waste of time and energy (it also ruins your chances of turning more leads into clients).